Learn More About the Original Magnetic Wine Aerator

After more than a decade on the market, The Wine Clip® continues to amaze everyone from casual wine drinkers to established wine professionals.

Many wine experts have agreed that The Wine Clip® enhances the taste of wine, making it smoother, less bitter and generally more pleasurable to drink.

Simply attach The Wine Clip® to the neck of your wine bottle and pour. Instantly, you’ll experience:

  • A smoother, more balanced flavor
  • Softer tannins
  • In many cases, an improved, more open aroma or “bouquet”

The Wine Clip® uses principles of magnetics to hyperdecant and improve the taste of wine as it is being poured out of the bottle. The effect is instantaneous, and has been found by many wine professionals to result in a genuine improvement in flavor and mouthfeel, especially when used on red wines.

Using magnets to treat fluids – water, fuel, wine, etc. – is not a new idea, and the technology has been applied successfully in many industries. What causes the effect is the subject of continuing research, but it is generally thought that passing a conductive fluid through a properly designed magnetic field has an effect on the polar molecules in the fluid.

In wine, it is believed that the large, polymerized tannins in wine that normally result in a high degree of astringency are affected in a way that results in a less astringent, “softer” flavor.

The Wine Clip® can also help accelerate aeration, by drawing higher concentrations of oxygen to the wine as it is being poured. In contrast with most gases, oxygen is highly magnetically susceptible, and is attracted to a magnetic field. This is confirmed by testimony from wine experts that The Wine Clip® often produces the same taste benefits that come from aerating a bottle of wine and letting it “breathe” for a period of time.